As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. His industry and thought leadership have sent him around the world to speak to Fortune 100 audiences and have been central to driving success for some of the world’s most notable brands.
Attuned to both what’s next and what constitutes best practices, Ben is passionate about business strategy, digital and social media, data-driven decision-making and creativity. He has brought his progressive and innovative point of view to brands including Subway Restaurants, P&G, Liberty Mutual, Calvin Klein, Fidelity Investments, Love Has No Labels and many more. Ben’s work has taken him deep into client organizations and consumers’ minds, ranging from the Haus of Gaga, to data centers, to aircraft hangers, to men’s underwear drawers.
Along the way, Ben has been tapped as a frequent industry speaker globally for iconic events and organizations, including SXSW, CES, Microsoft and Intel. He has also been sought out as a source for publications such as Yahoo! News, Mashable.com, Chief Marketer, PSFK and BtoB Magazine.
Currently, Ben is the SVP, Group Strategy Director at Jack Morton Worldwide, which is part of the Interpublic Group of Companies (NYSE: IPG). There, Ben leads the NYC and Boston strategy departments across top accounts and sits on both of the offices’ Leadership Teams, contributing to the development of agency capabilities, its brand marketing and its Global Creative Council.