Okay to H8? Person-to-Person Edition [Pt. 3/4]

October 10, 2011

As digital media has become increasingly social and evermore accessible, the democratization of the ability to publish has also led directly too the ability to do something else: hate. What’s more interesting to me than the presence of hate itself, though, is the varying degrees to which hate is accepted by the Internet population at [...]

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Digital Media & Multicultural Marketing: 10 Lessons for a Diverse, Digital World

October 3, 2011

98 percent of population growth in the largest U.S. metropolitan areas in the past 10 years has been in non-white populations. The U.S. multicultural market, widely regarded as Hispanics (Latinos), African Americans, Asian Americans and Whites, is of increasing importance to marketers of a broad range of brands. This weekend, I had the pleasure of [...]

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Okay to H8? Brand Edition [Pt. 2/4]

September 26, 2011

As digital media has become increasingly social and ever more accessible, there has been a democratization of the ability to publish. An unintended and probably unexpected outgrowth of this phenomenon is the fomenting and expression of hate. What interests me more than the presence of hate, itself, is the varying degree to which hate is [...]

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Okay to H8? Celebrity Edition [Pt. 1/4]

September 18, 2011

As digital media has become increasingly social and ever more accessible, there has been a democratization of the ability to publish. An unintended and probably unexpected outgrowth of this phenomenon is the fomenting and expression of hate. What interests me more than the presence of hate, itself, is the varying degree to which hate is [...]

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Without Customer Service, Forget the Experience: How Social Media Is Breaking Your Customer Experience

September 6, 2011

With 97% of companies indicating they have adopted social media tactics, according to a July 2011 survey by Forrester Consulting, its only natural to wonder why we’re not hearing significantly more about social success stories. If you’ve had a frustrating experience with a brand recently, complained about it through a social presence and never heard [...]

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Hurricane Irene & Social Media: Make Your Brand a Hero

August 27, 2011

In the face of Irene, people around the world are turning to the Internet to track the hurricane’s progress and connect with loved ones. It is a sign of changing times that the Federal Emergency Management Agency (FEMA) is urging individuals to turn to social media instead of cell phones in order to communicate with [...]

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Urban Outfitters Scandal & Public Relations

August 23, 2011

By and large, I have to give Urban Outfitters credit for somehow striking the balance between being a major (publicly traded) corporation and still appealing to hipsters around the world. That said, I must admit: I don’t know whether to give the brand more or less credit for the recent slew of controversies arising from [...]

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Buyer Beware: Are Fans Really for Sale?

July 28, 2011

Like in any emerging market, businesses are springing up left and right with offers to quench the parched throats of professionals struggling to get a sip of social success. While not completely new, recently, the proliferation of companies promising to let brands “buy” Facebook fans is a little disturbing. Many, any savvy professional can see [...]

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Bringing Trust to Scale: Advertising With a Social Twist

June 13, 2011

Nielsen just recently came out with its most recent annual study on trust in advertising. The results are no different than they have been for the last three years. The two most trusted forms of advertising are: Online Recommendations from People I Know Consumer Opinions Posted Online For any advertiser that needs to establish trust [...]

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Paid Advertising on Social Media Sites

May 18, 2011

We know from some research Forrester published as a part of the release of the book Empowered that people’s influence on each other rivals online advertising. In fact, according to Forrester’s estimations, there are 1.974 trillion online advertising impressions per year, compared to the 500 billion impressions people make on each other, so digital word of [...]

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