• Progressive Profiling Strategy: The Power of Incremental Data

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    Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, […]

  • Stock Photo Marketing: Not-So-Off-The-Shelf

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    For those who work in marketing and publishing, the depths of despair reached only through hours of stock photo research are a familiar place. Whether it be a search for an ad campaign, a presentation or even a news story, we approach the familiar stock media houses with a combined sense of hope and headache. […]

  • Brand As Verb: Principles of High Performing Experience Brands

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    80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to […]

  • CES 2014: A Guide for Brands, Marketers & Attendees

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    The 2014 International CES broke records left and right: more attendees, more (evolutionary, not revolutionary) innovations, and yes, more hype – just ask the estimated 2.3 billion people worldwide who were touched by the stories of CES. Over the past several years, I’ve been predicting a major evolution in what the International CES stands for […]