Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers don’t understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head.
On June 6, 2012, Jack Morton convened a panel in Boston with senior marketers from P&G, Reebok, SUBWAY® and Wayfair.com to debut our new research and discuss best practices related to marketing to today’s women. With a packed room of over 100 marketers from all different types of industries, I was pleased to kick off the event with an overview of the New Realities research we conducted prior to the event.
Emerging from that event is our new white paper “Beyond Pink: Marketing to Women 2012,” which reviews highlights from our research and guidelines for effectively reaching women in an increasingly complex world.
Is your brand ready to go BEYOND PINK?