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BEN GROSSMAN

Advertising modernizer. Strategy leader. Business driver. 

EXPERIENCE

Chief Strategy Officer (CSO)

Doner Partners Network (Stagwell)

  • Exceeded financial targets, delivering 24% revenue growth and 52% EBITA growth over two years, culminating in placement on Ad Age’s A-List (Stagwell’s first-ever agency network to be recognized).

  • Grew multi-agency revenue 47% YOY, spearheading cross-network pitches and organic growth with clients including J&J / Kenvue (Neutrogena, Aveeno), Saucony, Stellantis (Chrysler, Dodge, Jeep, Ram), L.L.Bean, Cue Health, Tishman Speyer, Qurate Retail (QVC, HSN, Sune), Illumina, Francesca’s and Lovesac.  

  • Cultivating the network’s strategic discipline and talent, capitalizing on Stagwell’s proprietary technology and data capabilities. Established the DPN Strategy Council and refined agencies’ external positionings. 

  • Acting as strategic advisor to clients, working to modernize marketing disciplines and orchestrate specialists.

7/2021 - Present

SVP,
Group Strategy Director

FCB NY (IPG)

  • Delivered 45% year-over-year revenue growth and recognized as Adweek’s Global Agency of the Year, by Ad Age’s A-List and as the Cannes Network of the Year.

  • Led strategy across a portfolio of top accounts, including AB InBev (Michelob ULTRA, Mike’s Hard Lemonade, BON V!V), Lincoln Financial, Blue Cross Blue Shield, GSK (Flonase), Spotify and Tommy Hilfiger.

  • Won significant new business pitches, including AB InBev's Beyond Beer, Mike’s Hard Lemonade, Spotify, Tommy Hilfiger, Clinique and Braven Health. 

  • Elevated and mentored teams with focus in brand planning, brand positioning, comms planning and 1:1 / CRM. 

7/2019 - 7/2021

SVP,
Group Strategy Director

Leadership Team | Jack Morton Worldwide (IPG)

  • Headed Strategy Department across New York, Boston and Princeton offices, led the digital and content marketing practice across 15 offices globally and served on the agency’s Global Creative Council.  

  • Drove new business wins, including Google, LEGO, L.L.Bean, Lenovo, Verizon, Vistaprint, and Calvin Klein.

  • Steered advertising, integrated marketing, digital and content AOR relationships, including Subway, Liberty Mutual, UPS, Bank of America, I Love NY, Reebok, Eaton, InEight and more.

1/2017 - 7/2019

VP,
Strategy Director

Leadership Team | Jack Morton Worldwide (IPG)

  • Spurred the office’s three-year, 142% revenue growth as a member of the Leadership Team.

  • Oversaw end-to-end account strategy (research, channel planning, creative briefs and measurement) for clients including Subway, Liberty Mutual, Intel, Fidelity, P&G, MGH, 2(X)IST and Eaton.

  • Captured new business including Liberty Mutual, Subway, TD Ameritrade, Sylvania, PUMA and Bose.

3/2014 - 1/2017

Senior
Strategist

Global Creative Council | Jack Morton Worldwide (IPG)

  • Led end-to-end development of strategic deliverables (primary research, comms plans, creative briefs and measurement) and organic growth of clients: Subway, P&G, GM (Chevrolet/GMC), Intel, Oracle and Eaton.

  • Pitched and won new business with Lady Gaga’s Born This Way Foundation, Olay and Tribe Hummus.

11/2011 - 3/2014

Communications Strategist

Leadership Team | Oxford Communications

  • Founded social, mobile, digital and search practice, with responsibility for departmental P&L and growth.

  • Head of strategy and planning across clients, including Brother International, Prime Retail Outlets, RWJ Hospitals, Quick Chek, Hollywood Tans and Drexel University.

  • Pitched and won key accounts, including Bombardier, Audiovox, RCA and Villa Restaurant Franchises.

5/2009 - 11/2011

Digital Strategist & Designer

Freelance: Street Attack, Espresso, Refine+Focus, BiGMarK, First Act

  • Managed digital advertising, email marketing, influencer programs, social media, sales enablement and user experience (UX) for clients including Mashable, GlobalPost, First Act, Jive Software, Travel Hounds.

  • Crafted brand identities, advertising, collateral for small and medium sized businesses.

6/2005 - 5/2009

EDUCATION

​Emerson College | GPA: 4.0 | Summa Cum Laude

B.S. Marketing: Advertising and Public Relations

Professional Studies

Parsons School of Design: Product Design

School of the Art Institute of Chicago: Graphic Design

Option® Portfolio School: Creative Concepting

MassArt: Web Design & Animation

THOUGHT LEADERSHIP

  • Industry Awards (50+): Effie, Cannes, Jay Chiat, Clio, D&AD, One Show, ANA Reggie, 4A’s, Webby

  • Speaking Engagements (75+): SXSW, CES, ANA, Intel, Microsoft, Inbound, Marketing Sciences Institute

  • Publishing: Over 750,000 views of white papers

  • Press: Adweek, Ad Age, Mashable, Yahoo! News, PSFK, BtoB Magazine, Chief Marketer

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